Visionary Days
Visual Design
Visionary
Days
Days
Brief
Visionary Days is an event focused on innovation and future opportunities across various fields. The main theme of the 2022 event was the 'Hero's Journey'. Collaborating with them to create the visual identity for this theme could have been challenging as it needed to effectively represent the concept of a journey towards excellence and heroism.
The Hero's Journey
Visionary 2022 is centered around 'The Hero's Journey,' and we've embodied this theme visually with a single, powerful hand. It symbolizes the collective strength of our community and our shared ability to shape the world. 2500 'heroes' are joining us in a grand dialogue about the future, where ideas and action converge.
Il concept
The Hero's Journey: An Exploratory Diary
The guiding concept of the graphic line is the travel diary: a collection of experiences, lived experiences, encounters, discoveries, and unforeseen events experienced by the hero and that are at the basis of his formation. The identity of the contemporary hero has blurred contours and is constantly evolving.
The hero, shaped by the tapestry of experiences and encounters.
The contemporary hero's identity is forged through shifting paths, self-reflection, and identity reinvention, amidst constant change and uncertainty.
The hero is not individual, but collective
It is the fusion of many hands.
From the moment we are born, we embark on a journey together where we are not alone, but grow and explore the world with our bodies, our minds, our perspectives. And even more so today, this collective consciousness shapes us.
The hero is not individual but collective: it is the fusion of many hands.
Media Content
The social media content was designed to immerse participants in a preview of the event, aiming to promote genuine reflection on current and relevant issues. Moreover, it was intended to introduce participants to the Hero's Journey in a different approach.
Website redesign
The evens
December 3, 2022
We attended the event to design the final poster and visually communicate our 'hero's journey' concept through various media, including videos, cards, and posters.
Results
Typography: Druk Wide Cyr Medium, Public Sans
Stationery & glossy paper: A4 sheet 100g, glossy paper 80g
Year: 2022
Photolivebook: pnsix
