As the coordination team for Bergamo Smart City, we stepped in at a pivotal moment when the association required a significant relaunch in terms of project development, brand recognition, and overall effectiveness.
This is precisely why we undertook the creation of a new User Experience for the web platform and an updated User Interface that aligns with the new Visual Identity.
Our ongoing coordination of Bergamo Smart City involves consistent stakeholder engagement and advising the local community on implementing urban innovation initiatives.
The logo is inspired by the city of Bergamo's most iconic landmark: the UNESCO World Heritage-listed Venetian Walls. Its design is both subtle and sophisticated.
The main logo is then adapted into six different color variations to represent the various aspects of the smart city.
The foundation of the User Experience is the accessibility of information about civic crowdfunding events, enabling users to explore chosen projects or contribute their own ideas.
To innovate the ways in which social innovation projects within our community can access capital and to enable the creation of grassroots, participatory urban innovation, we have designed the Bergamo Smart City civic crowdfunding service. This makes us the first medium-sized Italian city to offer such a service.
